Customer behavior mining based on RFM model to improve the customer relationship management

F. Bagheri; M.J. Tarokh

Volume 1, Issue 1 , November 2014, , Pages 43-57

  Companies’ managers are very enthusiastic to extract the hidden and valuable knowledge from their organization data. Data mining is a new and well-known technique, which can be implemented on customers data and discover the hidden knowledge and information from customers' behaviors. Organizations ...  Read More