Mansooreh Iravani; Reza Bashirzadeh; M. J. Tarokh
Abstract
This paper introduces a Travel Demand Management (TDM) model in order to decrease the transportation externalities by affecting on passengers’travel choices. Thus, a bi-objective bi-modal optimization model for road pricing is developed aiming to enhance environmental and social sustainability ...
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This paper introduces a Travel Demand Management (TDM) model in order to decrease the transportation externalities by affecting on passengers’travel choices. Thus, a bi-objective bi-modal optimization model for road pricing is developed aiming to enhance environmental and social sustainability by considering to minimize the air pollution and maximize the social welfare as its objectives. This model determines optimal prices (bus fare and car toll) and optimal bus frequency simultaneously in an integrated model. The model is based on discrete choice theory and consideres the modes’ utility functions in its formulation. The proposed model is solved by two meta-heuristic methods (Non-dominated Sorting Genetic Algorithm-II (NSGA-II), Multi-Objectives Harmony Search (MOHS)) and the numerical results of a case study in Tehran are presented. The main managerial insights resulted from this case study is that its results support the idea of “free public transportation” or subsidizing the public transport as an effective way to decrease the transport related air pollution
M. J. Tarokh; Mahsa EsmaeiliGookeh
Abstract
The present study attempts to establish a new framework to speculate customer lifetime value by a stochastic approach. In this research the customer lifetime value is considered as combination of customer’s present and future value. At first step of our desired model, it is essential to define ...
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The present study attempts to establish a new framework to speculate customer lifetime value by a stochastic approach. In this research the customer lifetime value is considered as combination of customer’s present and future value. At first step of our desired model, it is essential to define customer groups based on their behavior similarities, and in second step a mechanism to count current value, and at the end estimate the future value of customers. Having a structure in modeling customer churn is also important to have complete customer lifetime value computation. Clustering as one of data mining techniques is practiced to help us analyze the different groups of customers, and extract mathematical model to count the customers value. Thereafter by using Markov chain model as stochastic approach, we predict future behavior of the customer and as a result, estimate future value of different customers. The proposed model is demonstrated by the customer demographic data and historical transaction data in a composite manufacturing company in Iran.