Journal of Industrial Engineering and Management Studies

Abstract The issue of competitiveness has been considered by many researchers in recent decades, because it has become one of the most strategic and fundamental issues of business organizations, because it is the basis of survival and sustainability of the organization; In this regard, in accordance with the purpose and problem, the main strategy of the research is methodological pluralism by using simultaneously the qualitative method of thematic analysis and the quantitative method of structural-interpretive modeling in sequence. In the qualitative part of the research population, there were 15 experts were extracted 138 basic themes, 37 organizing themes and 14 global themes, which is the basis of quantitative analysis. The sample of the research in the quantitative part was the opinions of 11 managers of private banks in the country. The final model consists of 6 levels; In the first level of business model innovation, the most influential component and in the sixth level, market share, internal performance and international performance are the most influential components of competitiveness. Influence and dependency analysis using MICMAC shows that the criteria of organizational culture, human resource management and business model innovation are low dependency and high leadership; External stakeholder management criteria, internal performance, bank attractiveness and market share, these variables have strong dependence and poor guidance, and knowledge management criteria and business intelligence They have the nature of interface and dependency criteria.