A New Model to Speculate CLV Based on Markov Chain Model

M. J. Tarokh; Mahsa EsmaeiliGookeh

Volume 4, Issue 2 , December 2017, , Pages 85-102

http://dx.doi.org/10.22116/jiems.2017.54609

Abstract
  The present study attempts to establish a new framework to speculate customer lifetime value by a stochastic approach. In this research the customer lifetime value is considered as combination of customer’s present and future value. At first step of our desired model, it is essential to define ...  Read More