Revenue management and seller pricing decisions in retail industry: An agent-based model

Pooyan Hajy Alikhani; Mohamad Reza Sadeghi Moghadam; Seyed Mostafa Razavi; Ali Mohaghar

Volume 6, Issue 2 , December 2019, , Pages 25-43

http://dx.doi.org/10.22116/jiems.2019.92257

Abstract
  Retailers commonly offer discounts to encourage consumers to purchase more products thereby increasing retailers’ revenues. This article focuses on modeling the seller pricing decisions by using agent-based approach when the price, as a tool of revenue management, decreases. Considering the seller ...  Read More