A bi-level programming approach to coordinating pricing and ordering decisions in a multi-channel supply chain

Reza Pakdel Mehrabani; Abbas Seifi

Volume 5, Issue 2 , December 2018, , Pages 13-37

https://doi.org/10.22116/jiems.2018.80682

Abstract
  This paper investigates the Stackelberg equilibrium for pricing and ordering decisions in a multi-channel supply chain. We study a situation where a manufacturer is going to open a direct online channel in addition to n existing traditional retail channels. It is assumed that the manufacturer is the ...  Read More