Social media target marketing: Use of social networks data to target marketing

Monireh Hosseini; Zohreh Tammimy; Elnaz Galavi

Volume 9, Issue 1 , July 2022, , Pages 28-37

http://dx.doi.org/10.22116/jiems.2022.143488

Abstract
  Social networks provide marketing managers and businesses with opportunity to target their customers. By understanding the demographics of users, marketing managers can offer suitable products and services. Although direct questioning can be drawn upon to solicit users’ demographics such as age, ...  Read More