Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Keywords = Customer lifetime value
Number of Articles: 2
A New Model to Speculate CLV Based on Markov Chain Model
Volume 4, Issue 2 , December 2017, , Pages 85-102
Abstract
The present study attempts to establish a new framework to speculate customer lifetime value by a stochastic approach. In this research the customer lifetime value is considered as combination of customer’s present and future value. At first step of our desired model, it is essential to define ... Read MoreCustomer behavior mining based on RFM model to improve the customer relationship management
Volume 1, Issue 1 , November 2014, , Pages 43-57