Designing a post-purchase regret model and determining online business strategies

Sara Salimi; Ali Hajiha; Hamidreza Saeednia; Kambiz Heidarzadeh

Volume 9, Issue 1 , July 2022, , Pages 109-119

  The purpose of this study is to design a post-purchase regret model and determine online business strategies. Regret is a state of mind in which the customer is hesitant to buy a product or service. This hesitation can be due to paying a high price for the quality received, comparing the quality of the ...  Read More