A New Model to Speculate CLV Based on Markov Chain Model

M. J. Tarokh; Mahsa EsmaeiliGookeh

Volume 4, Issue 2 , December 2017, , Pages 85-102


  The present study attempts to establish a new framework to speculate customer lifetime value by a stochastic approach. In this research the customer lifetime value is considered as combination of customer’s present and future value. At first step of our desired model, it is essential to define ...  Read More

Customer behavior mining based on RFM model to improve the customer relationship management

F. Bagheri; M.J. Tarokh

Volume 1, Issue 1 , November 2014, , Pages 43-57

  Companies’ managers are very enthusiastic to extract the hidden and valuable knowledge from their organization data. Data mining is a new and well-known technique, which can be implemented on customers data and discover the hidden knowledge and information from customers' behaviors. Organizations ...  Read More