Document Type : Case Study

Authors

1 Department of Industrial Management, UAE Branch, Islamic Azad University, Dubai, UAE.

2 Department of Industrial Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.

3 Department of Mathematics, Science and Research Branch, Islamic Azad University, Tehran, Iran.

Abstract

Studies in the field of the tourism industry are often carried out using classical statistics. While the use of spatial statistics in tourism helps a lot in identifying existing models and trends in the industry and discovering them. Due to the interaction between economic, political, environmental and social elements in tourism activities, analysis methods of spatial statistics can be used by identifying information between samples and using large volumes of information by not indicating the independence of the data, can obtain suitable tourism clusters and help identify the appropriate tourism model in Iran. This study aims at to design a model of the tourism industry in Iran with the approach of the spatial correlation structure. The research method was qualitative and quantitative. To identify the variables affecting the tourism industry, the qualitative meta-analysis method, and to collect the required data in spatial statistics, the data of the Cultural Heritage and Tourism Organization in the summer of 2008-2018 have been used. To determine the model of tourism clusters Moran statistics and to study tourism clusters in all provinces of the country, the best interpolation method of tourism has been determined. ArcGIS software was used to analyze the research data. The results of data analysis showed that tourism data has a spatial autocorrelation and a cluster and regular model in the statistical period of summer 2008 to 2018. The most cluster model of tourism using the Moran spatial autocorrelation index is related to the summer of 2008 with 0.991 and the lowest cluster model of tourism is related to the summer of 2014 with the amount of 0.976. Also, the results of the study of the distribution of tourism direction in the provinces of the country in this statistical period showed that the predominant direction of tourism is with a slight change from northwest to southeast.

Keywords