Journal of Industrial Engineering and Management Studies

Roadmap for Industry Transformation in the Digital Economy (Case Study of Two Industries: Insurance and Transportation)

Document Type : Original Article

Authors

ali Eslamibidkoli
Hamidreza Ezzati

Department of Business Administration, University of Tehran, Tehran, Iran.

10.22116/jiems.2025.529791.1606
Abstract
With the occurrence of the Fourth Industrial Revolution worldwide, industries are facing transformation, and Iranian industries will inevitably be part of this transformation. Although some industries, such as transportation and logistics, have embraced these changes, other industries, such as insurance, have struggled to leverage the benefits of these transformations and have lagged behind. The question arises: why have some industries undergone fundamental changes under similar general condi-tions, while others have not? This research aims to provide a roadmap for fundamental changes in domestic industries by com-paring a successful industry with an unsuccessful one. Based on this, four scenarios—digital transformation, digital evolution, startup creation, and change planning—were derived from in-depth expert interviews in startup companies within these indus-tries. Through thematic analysis, a strategic framework has been proposed to determine the roadmap for industry transformation. Companies operating in various industries can utilize this practical framework to design and implement their industry trans-formation roadmap.

Keywords

Digital economy
digital roadmap
digital strategy
digital transformation
startup
Journal of Industrial Engineering and Management Studies
Volume 12, Issue 2
December 2025
Pages 20-29

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